Health Equity Response

Born for
Her.

The maternal support platform Black women deserve.

Postpartum awareness. Advocacy tools. Caregiver activation. Wellness support. All built around the moments that matter most.

Higher maternal mortality risk for Black women
48h Critical postpartum window
9 Integrated support modules

HER is not a diagnosis tool. HER is not a replacement for your care team. HER is your advocate, your organizer, your calm in the storm — built by people who believe every mother deserves to be heard.

The Platform

Everything she needs.
Nothing she doesn't.

Nine purposefully designed modules, each focused on a specific dimension of maternal support — built to work together as one ecosystem.

🛡 Wellness Tracking
HER Guard™

Track symptoms, medications, hydration, sleep, mood, and blood pressure awareness in one organized, private place.

🤝 Caregiver Engagement
HER Partner™

Invite partners and caregivers with a simple code. Give them the education, coaching, and visibility they need to truly show up.

Trusted Network
HER Circle™

A permission-based support network. You decide who sees what — and how your trusted people can help.

📣 Self-Advocacy
HER Voice™

Document concerns, prepare questions for providers, and get support communicating your needs clearly and confidently.

🌿 Mental Wellness
HER Calm™

Guided breathing, meditation, calming audio, sleep support, and grounding exercises — clinically informed, trauma-aware.

💡 Practical Guidance
HER Coach™

Step-by-step instructional support for postpartum recovery, comfort measures, partner techniques, and condition-specific education.

📚 Education
HER Learn™

A clinician-reviewed maternal health education library — original HER-owned content you can trust.

📄 Health Organization
HER Scan™

Upload photos and PDFs of medical documents. OCR extracts the information — you confirm what gets saved. Always in your control.

Flagship Feature

The first 48 hours
change everything.

Most maternal complications occur in the first 48 hours after delivery. Golden 48™ walks mothers and caregivers through structured check-ins, awareness prompts, and escalation guidance during this critical window.

Activate Golden 48™
Check-in Schedule
2h
Initial postpartum awareness check
6h
Vitals awareness & comfort check
12h
Hemorrhage & blood pressure awareness
24h
Infection indicators & emotional wellness
36h
Recovery progress & caregiver support
48h
Full 48-hour wellness summary
Our Commitments

Built on principles,
not assumptions.

🔒
Privacy First

Minimal data collection. Encrypted storage. You decide what to share and with whom. Always.

🛡️
Safety First

Layered safety messaging, emergency escalation guidance, and clinically informed content throughout the platform.

🤝
Trust First

HER never diagnoses or prescribes. Every feature is built to support — not replace — your relationship with your care team.

Conservative AI

AI organizes, educates, summarizes, and supports. It never tells you what's wrong with you. Clinical decisions stay with clinicians.

Who HER Serves

For mothers.
For the people who love them.

Primary User
Expecting & Postpartum Mothers

Track your wellness, organize your health information, advocate for yourself, and access the support you deserve — especially during the critical postpartum period.

Secondary User
Partners & Caregivers

HER Partner™ gives spouses, partners, and caregivers a dedicated experience with education, coaching, and the tools to meaningfully show up when it matters most.

Support Network
Trusted Family & Friends

HER Circle™ lets mothers invite their trusted support network — with full permission control over what each person can see and how they can help.

Advocates
Doulas & Birth Advocates

Professional birth advocates can use HER as a coordination and education tool — helping mothers prepare, document, and communicate more effectively.

You deserve to be
seen and heard.

HER is your advocate before, during, and after delivery. Start for free — no credit card required.